AI Insights · Timothy · April 2025
Top 5 Beauty Retail Apps on iOS in Mexico: Q1 2025 Performance
Discover the performance trends of the top beauty retail apps in Mexico on the iOS platform during the first quarter of 2025, with insights from Sensor Tower.
In the first quarter of 2025, the beauty retail app landscape on iOS in Mexico revealed intriguing trends. Here's a closer look at the performance of the top five apps in this category.
Sephora: Compra en Línea experienced fluctuating weekly downloads, starting the quarter with approximately 11K and ending with a similar figure. Weekly active users saw a decline initially, dropping from 115K to 45K mid-quarter, before recovering to 61K by the end of March.
Bath and Body Works México maintained a steady presence with weekly downloads peaking at around 1.8K in mid-March. Active user numbers remained stable, hovering around 55K throughout the quarter.
Terramar Brands showed a consistent download pattern, with figures ranging from 563 to 1K during the quarter. Unfortunately, specific active user data was unavailable.
ISDIN México saw a notable increase in downloads starting at 55 and reaching over 1K by the end of February. However, active user data was not provided.
OLIVEYOUNG GLOBAL had a download peak of 1.2K in early January but saw a decrease towards the end of the quarter. Active users followed a similar trend, starting at 2.3K and ending at 1.3K.
These insights, sourced from Sensor Tower, highlight the dynamic nature of the beauty retail app market in Mexico. For more detailed analytics and trends, Sensor Tower offers comprehensive data and insights.
